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Market Research Market Research

Atento STC is a subsidiary of Atento Spain, specializing in market research and opinion surveys, as well as consultancy related to marketing.

We provide a comprehensive qualitative and quantitative research service, adapted to all the needs of marketing, communications, quality control and human resources processes, thanks to a large and versatile team of trained professionals with a wide experience in the market research sector. 

Customer satisfaction surveys

With our considerable experience conducting this type of research (over 200,000 people surveyed last year alone), we have our own model systems and the most advanced tools for measuring quality and satisfaction levels for both clients and end-user customers.  

  • Segmentation and Customer Loyalty studies.
  • Audits and monitoring of processes and services.  

Working climate studies

As specialists in corporate culture, consultancy and the assessment of the working climate (100,000 employees studied last year), the internal client, process evaluation etc - here at Atento STC we have developed a versatile set of measurement models which can be adjusted to the varying characteristics and needs of each company.

We conduct an in-depth analysis and monitor staff in all the various sections of the company and then offer strategic recommendations for action that should be taken to improve the working environment, with the aim of increasing productivity, developing internal policy and helping to create new business opportunities.

AD-HOC studies

These are studies produced to order and tailored to the specific needs of your company. The compiling of information may be done via a range of channels or processes:

  • Group Dynamics
  • In-depth interviews
  • Mystery Shopping
  • IVR Surveys
  • Data compilation channels: CAWI, CATI, CAPI
  • Treatment and codifying of PAPI surveys